Year Of The Bus project
DING DING! 2014 was the 'Year Of The Bus' and the 60th Anniversary of the original Routemaster bus.
To celebrate the beloved London buses, I played around with the well-known phrases and iconic information signs commonly seen on board - 'Stopping', 'You have reached your destination', Not in Service'. I recontextualised these words onto household items associated with rest and relaxation (plus a rebellious apron) to send out the message that you are STOPPING for a drink and a lie-down and that you are most definitely NOT IN SERVICE! The result was a playful range of homewares that brought new meaning and a fun perspective to the museum's collection and heritage. The humour helps visitors make a connection with the product and serves as a great reminder of their experience at the museum.
In addition, I designed an apron, notebook and mug based on the Hackney carriage taxi cabs glowing For Hire sign, with the humorous narrative that these familiar everyday objects are available for hire - or not!