NPW is a London based supplier of fun and quirky impulse gifts. I was head-hunted by them in 2013 after their CEO saw my 'Cerealist' bowl in a magazine. At the very first meeting they took on 4 ideas and another 4 have been developed since. The Ketchup & Mustard markers went on to be a bestseller.

NPW would invite me to their offices and we'd basically just spend a few hours laughing together looking over my ideas. They entertained my more 'risque' ideas. One of these that they developed - the poo 'Floater' bath plug - met with a mishap when it got lost being shipped across the ocean. While I struggle with the environmental impact of this disaster I can't help raise a smile at all the 'Floaters' floating around with the sharks...